Spec concept
Angle 01
Before-and-after transformation
Make the visible change the reason to stop scrolling.
XIO AI Agency · Roofing Performance Creative
Turn one roofing shoot into ads that generate qualified estimate requests.
XIO turns your jobsite footage into three sales angles, six to nine Meta ad variants, a high-intent lead funnel, and a managed 21-day creative test.
$3,500 USD
Paid-upfront pilot
$2,000 minimum
Ad spend paid to Meta
21-day test
Monitoring and optimization
Clear boundaries
No unsupported guarantees
Controlled creative test
Three angles. One clear test.
These are XIO-produced spec concepts, not client case studies or performance claims. They show how one footage library becomes distinct sales arguments.
Spec concept
Angle 02
Trust and workmanship
Turn installation detail, process, and proof into confidence.
Spec concept
Angle 03
Seasonal urgency and value
Give homeowners a concrete reason to request an estimate now.
Founding offer
A complete test, not another edited clip.
The pilot combines creative strategy, production, the lead path, tracking, and active campaign monitoring. Your existing footage is the default input; GTA production is optional.
30-Day Roofing Video Ad Pilot
$3,500 USD
Paid upfront after qualification. Ad spend is separate.
Offer and customer-angle strategy
Three materially different video-ad concepts
Six to nine variants exported in 9:16 and 4:5
High-intent Meta Instant Form
One conversion-focused campaign landing page
Meta campaign setup, Pixel verification, and lead routing
Twenty-one days of campaign monitoring and optimization
One replacement creative batch if agreed testing thresholds are missed after minimum ad spend
How the pilot runs
One owner. One launch path. Four stages.
01
Fit and footage review
We verify the offer, service area, ad budget, account readiness, and footage before payment.
02
Three-angle build
XIO scripts and edits three materially different sales angles, then exports the test variants.
03
Funnel and campaign setup
We build the high-intent lead path, verify tracking, route leads, and secure written launch approval.
04
Twenty-one day test
We monitor the controlled test, document the signal, and replace the initial batch if thresholds miss.
Pilot boundaries
Client ad spend is paid directly to Meta
Remote footage submission is included
Written client approval is required before launch
No lead-count, revenue, booked-estimate, or ROAS guarantee
Continuation and add-ons
Creative + campaign retainer
$4,000 USD/month
Ongoing creative refreshes, testing, and campaign management. Ad spend is separate.
Website conversion refresh
$2,500-$5,000 USD
A focused rebuild around estimate requests, trust, and lead quality.
GTA production day
Starting at $2,000 USD
A half-day on-site shoot for teams in the Greater Toronto Area.
Additional concept batch
$1,500 USD
A new creative angle and its test-ready variants.
Apply for the pilot
Get your 3-angle roofing ad plan.
XIO reviews fit before sending the private payment link. Strong fits have a clear service area, an average project value that supports paid acquisition, usable footage or a production plan, and at least $2,000 minimum for the Meta test.
What happens next
1. XIO reviews the application and current marketing surface.
2. Qualified applicants receive a short fit call and initial angle plan.
3. Accepted pilots receive the private $3,500 USD checkout link.
Questions and boundaries
Before you apply.
Do you guarantee leads or booked estimates?
No. XIO guarantees the defined creative, funnel, setup, monitoring, and replacement-batch scope. Lead count, booked estimates, revenue, and ROAS depend on the market, offer, budget, account, and sales process.
Do we need an on-site shoot?
No. Remote footage submission is included. A GTA half-day production shoot starts at $2,000 USD when the current footage library is not strong enough.
Who owns the Meta account and leads?
The client owns the Meta account, ad spend, campaign data, and leads. XIO receives the access needed to build, launch, monitor, and optimize the pilot.
When is payment due?
The $3,500 USD pilot is paid in full after qualification and before production begins. The private payment link is sent only after fit review.